Daniel Kroc

• Nationality: US
• Title: Senior Managing Director
• Office: Malaysia, Hong Kong, Singapore
• Education: Bachelor of Business (Marketing), USA
• Experience: 10 years in advertising, marketing and marketing research for multinationals.

Profile

Daniel has worked for 10 years in Korea managing projects and has completed numerous advertising, marketing and marketing research projects for clients such as Hyundai Motors, Samsung Electronics, SK Corporation, POSCO and GM Daewoo.

Mr. Kroc's main responsibilities are to recruit, organize and manage teams of foreign and Korean staff, which consist of researchers, writers and editors to define the market and then develop slogan and branding ideas and develop market entry strategies.